Advertising and pubic relations are key to getting a product noticed. Companies choose specific advertisements to appeal to individuals so they will purchase a product. In addition, public relations works with the press and product affairs to ensure the product is efficiently working 100%.
Advertising
There are three important advertising methods to inform the public of a product. The goal of all advertisement has a task to inform, persuade, or remind the audience it is trying to reach. Informative marketing is usually used to introduce the product. In this form of advertisement all information about the product is stated while informing the viewers why it is best. In persuasive advertising a company compares or benchmarks itself against another company to show its worthiness over the competition. The company tries to build a selective demand in this phase. Lastly, there is reminder advertising which helps keep customers interested. In this stage the company wants to keep the customer interested and build a relationship so they stick with their product.
Public Relations
The goal of public relations is to build a good relationship with the public. PR has a strong impact on public awareness at a lower cost than advertisement (Kotler and Armstrong, 2014). This comes in different forms, first there is the function of press relations which places newsworthy information in the media (Kotler and Armstrong, 2014). Next there is product publicity where the PR person publicizes the product for everyone to see, this may be a demonstration etc. They also work with public affairs by maintaining relationships locally and internationally. One of the most important cmes from lobbying where they maintain relationships with government officials. Lastly, PR helps with investor information and product development to gain support.
Applied Work
Advertising and Public relations can be seen in my (applied work) page under marketing plan presentation. There is an example of how my team and I used advertisement to share our products image to the public.
Sources
Kotler, P. & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River, NJ: Pearson Education, Inc.
Journey through Marketing 