Journey through Marketing
Amanda Waymire
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Meet the Author
Applied Work
Marketing Concepts
Public Policy and Pricing Strategies
Product Life Cycle Stages and Strategies
Value Proposition
Retailing and Wholesaling
Ethics Related to marketing
Marketing Segmentation and Targeting
Competitor Analysis
Competitive Strategies
Brands and Branding
Advertising and Public Relations
Mental Model
Self – Assesment
Growth End of Semester Assessment
Outcomes
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Marketing Concepts
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